Business Assistance Fiji (BAF) has proudly received the prestigious International Council for Small Businesses (ICSB) LightHouse Award, recognizing its ongoing dedication to supporting Micro, Small, and Medium Enterprises (MSMEs) across Fiji. This award is a significant milestone for BAF, which has been a member of the ICSB since 2022.

The ICSB LightHouse Awards honor organizations that focus on empowering MSMEs, which are often the backbone of local economies. The award symbolizes guidance similar to that of a lighthouse, providing crucial support to entrepreneurs navigating the complexities of business challenges.

Dr. Ayman El Tarabishy, president and CEO of ICSB, expressed his enthusiasm for BAF’s recognition, commending its proactive approach to grassroots development and the focus on micro-businesses. He noted that BAF’s strategies align with ICSB’s mission to uplift small businesses and highlighted its success in enhancing the entrepreneurial landscape in Fiji through international best practices.

In an official statement, BAF’s general manager Ramesh Chand shared his pride in the award, attributing it to the hard work of the BAF team and the significant impact MSMEs have on their communities. He reaffirmed the organization’s commitment to economic development, emphasizing that this recognition only strengthens their resolve to empower MSMEs with the necessary resources and opportunities to thrive.

BAF has recently launched various initiatives to bolster support for underrepresented groups, including women and youth-led enterprises. This aligns with its mission to foster an inclusive business environment in Fiji and reflects a broader commitment to sustainable economic growth.

This achievement not only marks a proud moment for BAF but also serves as a hopeful beacon for the future of MSMEs in Fiji, indicating a positive trajectory for entrepreneurship and economic resilience in the face of challenges. The continued collaborative efforts of organizations like BAF are crucial for the sustainable and inclusive economic growth of the region.