With the start of the school year just three weeks away, the Consumer Council has ramped up its market surveillance to safeguard parents and guardians against unfair pricing and deceptive sales tactics. Chief Executive Seema Shandil emphasizes the importance of this initiative, which is focused on monitoring the prices of school stationery and other crucial back-to-school items commonly purchased as the academic year approaches.
The early stage of this surveillance is designed to establish baseline prices before the shopping frenzy begins, helping to ensure transparency in pricing during this critical period. Shandil highlights that back-to-school expenses can exert considerable pressure on family budgets, making it imperative that each dollar spent is fair and accurately reflected.
“We have initiated pre-market surveillance on school stationery and other essential items,” Shandil stated. “Our goal is to capture normal prices in advance to provide consumers with a clear understanding of what to expect.”
The Council’s efforts will continue throughout the back-to-school season to ensure that retailers adhere to fair trading practices. Parents and guardians are encouraged to be vigilant while shopping and to take proactive steps to manage their spending. This includes preparing a shopping list, setting a budget, and avoiding impulse purchases to make the most of their financial resources during this busy season.
By taking these precautions and leveraging the support of the Consumer Council, families can navigate the back-to-school shopping experience more effectively, ensuring they get the best value for their money.
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