Baby Jack’s, a well-known children’s retail chain, has inaugurated its fourth store in Fiji. This new location is situated within the Damodar complex in Suva and represents a major step in the brand’s growth.
The first Baby Jack’s store opened in Suva on Renwick Road in 2016. The network expanded with a second store in Lautoka in 2021, followed by a flagship store in Nadi in 2023.
Rayna Chandra, Senior Marketing Officer at Jack’s of Fiji, remarked on the success of the original Suva store’s launch, which received enthusiastic feedback from customers. She noted the strong demand in the central region for additional stores, leading to the new opening in Damodar.
Chandra mentioned that the Damodar complex attracts thousands of visitors daily, and the new outlet is expected to enhance both business opportunities and the overall ambiance of the area.
Baby Jack’s offers a variety of in-house brands such as Katchi Kid’s, Crazy Jack’s, Firstribe, and Jackie K, as well as international favorites including Ryco, Bright Starts, and Avent. The store features comfortable and stylish children’s clothing, feeding essentials, home items like strollers and baby walkers, along with a diverse selection of educational and recreational toys.
Group Marketing Manager, Akash Narsey, shared insights on the store’s concept, highlighting the aim to create a comprehensive shopping experience for families. He emphasized that Baby Jack’s occupies a unique position in the market that competitors cannot replicate.
Narsey also highlighted the economic contributions of the new store, noting an investment of around half a million and the creation of up to 10 new jobs. He affirmed that Jack’s of Fiji remains committed to bolstering the local economy with plans for further store openings in the near future.
Losana Lewanibeto, a passionate employee who has been with Baby Jack’s since last year, spoke about her positive experiences at the expanding department. She expressed satisfaction with the wider range of stock available and the strong rapport she builds with customers and their children.
Lewanibeto also appreciated the support from her colleagues and managers, which has been especially valuable as a single mother, allowing her to balance work and family life effectively.