Baby Jack’s, a well-known children’s retail chain, has launched its fourth store in Fiji, showcasing a significant step in its growth strategy. The new location is situated within the Damodar complex in Suva, adding to the existing stores that began with the first outlet in Suva on Renwick Road in 2016. This was followed by a store opening in Lautoka in 2021 and their flagship store in Nadi earlier this year.
Rayna Chandra, Senior Marketing Officer for Jack’s of Fiji, noted the positive reception received when the first Baby Jack’s opened in August 2016, which led to increased demand for more locations in the central region. This prompted the planning and eventual opening of the new store within the Damodar complex, which attracts thousands of visitors daily.
Baby Jack’s offers a variety of in-house brands such as Katchi Kid’s, Crazy Jack’s, Firstribe, and Jackie K, in addition to popular international brands like Ryco, Bright Starts, and Avent. The store provides a wide range of products, including affordable and stylish children’s clothing, feeding essentials, strollers, cots, baby walkers, and an extensive selection of educational and recreational toys.
Group Marketing Manager Akash Narsey expressed that integrating a Baby Jack’s space within the Damodar location aims to create a comprehensive shopping experience for parents and children. He emphasized that this expansion demonstrates their commitment to customers and contributes to the local economy by creating new job opportunities. The investment for the expansion amounted to around half a million dollars, supporting the hiring of up to ten additional staff members.
Losana Lewanibeto, an employee who has been with the store for a year, shared her journey and how the growth of the Baby Jack’s department has positively impacted her experience. She expressed satisfaction with the broader range of products now available, highlighting the welcoming atmosphere for customers and their children. Ms. Lewanibeto appreciated the support from her colleagues and management, making her role as a single mother more manageable.