Baby Jack’s, a well-known retail chain specializing in children’s products, has launched its fourth store in Fiji, emphasizing its expansion efforts. The new store is situated in the Damodar complex in Suva, contributing to the existing locations which began with the first store opened on Renwick Road in Suva back in 2016. The Lautoka outlet followed in 2021, and most recently, a flagship store was opened in Nadi in 2023.
Rayna Chandra, Senior Marketing Officer at Jack’s of Fiji, noted that the initial Baby Jack’s store in Suva received positive feedback, leading to a strong demand for additional locations to cater to Central customers. This demand resulted in the opening of the new store within the Damodar complex, which attracts thousands of visitors daily.
Chandra highlighted that Baby Jack’s offers a variety of in-house brands, including Katchi Kid’s and Crazy Jack’s, as well as well-known international brands such as Ryco and Avent. The store provides comfortable, stylish, and affordable clothing for children, alongside feeding essentials and a wide selection of educational and recreational toys.
Akash Narsey, Group Marketing Manager for Jack’s of Fiji, expressed that the introduction of Baby Jack’s into the Damodar store aims to create a comprehensive shopping experience for parents and their children. He emphasized the unique position this store occupies in the market compared to competitors.
The expansion of Baby Jack’s has also contributed to job creation, with an investment of approximately half a million dollars made to enhance the Damodar store and hire up to ten additional staff members. Narsey assured that Jack’s of Fiji is committed to further investments in the local economy, with plans for more store openings in the near future.
Losana Lewanibeto, an employee who has been with Baby Jack’s since last year, shared her positive experience, noting the evolution of the department from limited stock to a wider selection, which customers greatly appreciate. She expressed pride in the relationships fostered with customers and valued the support from her colleagues, stating that the job accommodates her as a single mother.