The Damodar Group, in collaboration with Yatu Lau Limited, recently sought the traditional blessings of the Vunivalu of Serua, Ratu Tevita Mara Latiniara, for their innovative Arts Village project. This important ceremony took place on Serua Island and was attended by officials from the iTaukei Affairs Board, highlighting a commitment to merging modern development with the preservation of cultural heritage.
Div Damodar, CEO of the Damodar Group, expressed heartfelt gratitude towards the Vunivalu and the local community, describing the experience as “emotional and touching.” He emphasized the significance of their support for the project, which aims to revitalize and promote iTaukei culture through traditional storytelling and dances aimed at tourists.
The Arts Village is projected to serve as a transformative initiative for the communities in the Navua corridors and the wider tourism sector in Fiji. Damodar stressed that the project would attract both international visitors and locals, creating economic opportunities and jobs while also paving the way for future developments in neighboring regions like Pacific Harbour.
This initiative aligns with recent efforts in Fiji to enhance the visibility of traditional practices while incorporating them into modern governance and tourism. Similar to the ongoing cultural events and gatherings across Fiji that reinforce community ties and heritage, the Arts Village project stands as a beacon of hope for promoting cultural identity amidst the pressures of modernization.
In summary, the success of the Arts Village project could lead to a meaningful impact not only in tourism but also in strengthening local employment and providing a platform for cultural exchange, fostering unity and pride among the iTaukei people. Such endeavors reflect a broader movement towards cultural preservation and economic development, ensuring that Fiji’s rich heritage remains at the forefront as the country evolves.
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