Artificial Intelligence (AI) is as prone to errors as humans, according to British High Commissioner to Fiji Dr. Brian Jones. Speaking at the World Press Freedom Day 2025 event in Suva, he emphasized that reliance on AI for accurate information may lead individuals down a “foolhardy path.” He pointed out that AI’s limitations stem from its dependence on imperfect data generated by humans.
Dr. Jones underscored the importance of human journalists in ensuring ethical standards in media. He believes that human insight is vital for safeguarding the public interest and accuracy in reporting. He predicts that AI will significantly impact content creation, news generation, and personalized storytelling by 2030, indicating a shift in how news organizations operate.
AI tools are expected to handle routine tasks such as data analysis and report generation, thereby allowing journalists to concentrate on more complex and investigative topics. Dr. Jones remarked on the need for collaborative public policy that takes into account the responsible implementation of AI to ensure it serves humanity positively, from healthcare to economic development.
Echoing similar sentiments from the United Nations Office of the High Commissioner for Human Rights and the Pacific Islands News Association (PINA), both highlight that AI holds potential benefits for journalism, yet comes with significant risks. PINA has recently called for unity in protecting freedom of expression against the backdrop of AI’s influence in media.
The discussions reflect a shared hope that with proactive engagement and ethical standards, the integration of AI within journalism can lead to enriched media landscapes, empowering journalists while safeguarding the integrity of information. This trajectory presents a hopeful outlook for the future, where technology could enhance journalistic practices while respecting the essence of human storytelling and ethical reporting.
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