Abraham’s Next Chapter: A New Era for Consumer Rights in the Asia Pacific

Joel Abraham, previously the CEO of the Fijian Competition and Consumer Commission (FCCC), has assumed the position of Executive Director at the Asia Pacific Regulatory Centre. In a heartfelt message shared on social media, Mr. Abraham expressed appreciation to the Fijian government for the support he received throughout his tenure at the FCCC, which he joined in 2013 and led from 2016.

During his time at the FCCC, Mr. Abraham prioritized Fijian consumers, stating, “Most importantly, I want to thank the Fijian consumers—you are at the heart of everything we do. Your trust and engagement have been the driving force behind our efforts.” His commitment to transparency, fairness, and economic empowerment will persist in his new role, where he plans to make meaningful contributions to the region.

Recognized as a transformative leader, Mr. Abraham’s work significantly enhanced consumer protection and regulatory practices. He played a crucial role in establishing a strong framework that defends consumer rights and encourages fair business operations in Fiji. Moreover, he founded the Pacific Islands Network of Competition, Consumer Protection, and Economic Regulators (PINCCER), which bolstered collaboration among Pacific nations and improved regional regulatory standards. His leadership also introduced initiatives like the iCARE program, sustainability packages, and flexible work arrangements, reflecting his dedication to both consumer and employee welfare.

Mr. Abraham’s efforts have earned the FCCC national and international accolades, including recognition from the Fiji Business Excellence Awards. As he moves forward in his new role, his legacy is likely to continue shaping the regulatory environment positively.

The change in leadership at the FCCC presents an opportunity for innovative advancements in consumer protection and competition regulations, building upon the strong foundation laid by Mr. Abraham. With ongoing commitment to consumer rights and economic sustainability, his future at the Asia Pacific Regulatory Centre looks optimistic, promising improved regulatory practices across the region.