In a quiet part of Suva, Fiji, a transformation in photography is taking place. Hemal Khatri, who began with a simple camera and a dream, now runs a flourishing photography studio known as Special Moments Photography & Cinematography Studio. This article chronicles his journey from sharing a workspace with his father to creating a cutting-edge studio that meets a wide range of photographic needs.
Khatri’s entry into photography was unconventional. He initially pursued a Diploma in IT Networking but struggled to find work in a competitive job market. The COVID-19 pandemic marked a crucial turning point for him. With fewer job opportunities and a rekindled passion for photography, he opted to turn his hobby into a profession. “I had a friend’s camera before,” Khatri shared. “Photography started as a hobby, but recognizing its potential, I thought, why not turn it into a business?”
He started freelancing, mainly focusing on corporate shoots and modeling portfolios. His studio, initially based in his father’s tailoring shop, was the first step in a journey that would exceed his expectations.
From working in a tailoring shop, Khatri’s aspirations expanded. By 2022, he had moved into a dedicated studio space. “This wall took almost three weeks to build,” he said, referring to a setup designed to create an optical illusion of infinity. Through online tutorials and consultations with experts, Khatri brought his vision to life. His studio not only serves as a workspace but also embodies his dedication and creativity. It boasts ample space for large groups, and his commitment to offering various backgrounds and props distinguishes his studio from the rest. Clients can access an extensive range of services, including high-quality photo shoots and custom portraiture, all in one location.
One of Khatri’s key philosophies is his dedication to revealing untapped potential. “I believe everyone has a hidden talent,” he remarked. While many studios focus on traditional models, Khatri includes individuals who might not fit conventional criteria. For instance, in the garment industry, his studio provides a platform for new faces to showcase collections, expanding the realm of fashion photography in Fiji.
Khatri’s journey has not been free from challenges. Initially limited by space at his father’s shop, he struggled to accommodate larger groups and varied shoots. “I couldn’t offer what I wanted due to the space constraints,” he explained. Moving to a larger studio was a pivotal decision that involved meticulous planning and investment. Pricing posed another challenge; starting at a modest $90 per hour, he has adjusted his rates to reflect expanded services and overhead costs while trying to keep photography affordable, countering the notion that studio work is excessively priced.
Khatri’s ambitions extend beyond traditional photography. He is now venturing into videography, graphic design, and even podcasting. “I want to create a space where people can not only get their photos taken but also have a podcast recorded.” His studio has evolved into a multifunctional environment that combines various media to fulfill client needs.
Client satisfaction is paramount for Khatri. He customizes each session to align with the client’s vision, providing a variety of settings and backgrounds. “I prefer working alone,” he stated, “as it allows me to maintain control and ensure everything runs smoothly.”
Looking to the future, Khatri expresses enthusiasm about growth and expansion. He plans to explore new areas and continually enhance his skills. “The key is to remain creative and adaptable,” he advises aspiring photographers. “Avoid comparing yourself to others. Focus on developing your unique style and experimenting with different genres.”
As he continues to innovate and broaden his horizons, Khatri’s studio stands as a testament to what can be accomplished with determination and creativity. In the lively city of Suva, Special Moments Photography & Cinematography Studio serves not just as a place to capture memories but as a space where dreams materialize, and ordinary individuals become extraordinary subjects.