The 1997 “Celebration of Community and Colour” is remembered as one of the most remarkable Hibiscus festivals in Fijian history. A report by The Fiji Times on August 24, 1997, revealed that the festival attracted thousands of people to the streets of Suva, culminating in a vibrant parade featuring a stunning array of floats and performances.
The weather was ideal that year, providing a delightful backdrop for the festival’s grand finale. As the parade unfolded, the streets buzzed with colorful floats and energetic bands, marking a lively conclusion to the festivities.
The event showcased 16 contestants who represented diverse aspects of the community, embodying the spirit of the celebration. Albert Park served as a central hub for festivities, where Miss Personality Jacinta Jagmohan, representing the Suva Chamber of Commerce, and Miss Charity Nelsine Bentley from the Ministry of Health and Social Welfare were honored.
Ms. Bentley’s exceptional fundraising efforts garnered $25,100, contributing to the festival’s total of $74,718.95, and she earned a trip for two to Los Angeles. Meanwhile, Ms. Jagmohan won a trip to either Australia or New Zealand, courtesy of Air New Zealand.
The parade displayed impressive floats, with Pasifika Communications’ canoe-shaped float capturing attention with a lively tamure performance and drumming, securing victories in three out of four float categories, including Best Overall. The Reserve Bank of Fiji was awarded the Best Non-Commercial Float title.
The Fiji Military Forces Band opened the procession, enhancing the festive mood with their captivating performance. The 1997 Hibiscus Festival highlighted the community’s enthusiasm and creativity, reinforcing the event’s significance as a vital cultural and social gathering. Additionally, Letila Mitchell, representing Pasifika Communications, was crowned the 1997 Hibiscus Queen.