As we enter 2025, the Pacific Recycling Foundation (PRF) is urging for concerted efforts to continue the momentum created in 2024 and tackle the remaining obstacles in sustainable waste management. Founder Amitesh Deo highlights that despite the progress made, particularly through partnerships and community engagement, the journey towards effective waste management is ongoing.
Deo emphasizes that 2025 should mark a turning point for transformative change through collaboration across all sectors. He acknowledged the achievements of the previous year, including the establishment of the Pacific Recyclers Alliance, which promotes regional collaboration, and the recognition of “Collection Pillars of Recycling” that acknowledges the important role of informal recyclables collectors.
PRF has also made significant strides in recycling initiatives on Fiji’s outer islands, introduced a pioneering soft plastics recycling project, and successfully transitioned individuals into formal employment through the ‘I Recycle’ program. This initiative has gained traction, with over 20 organizations and communities now involved. Altogether, PRF’s efforts, combined with its entrepreneurial branch Waste Recyclers Fiji Limited, have successfully diverted nearly 5 million kilograms of recyclables from landfills in 2024, marking a pivotal shift towards better waste management practices.
While celebrating these accomplishments, Deo reminds the community that there is still much work ahead, particularly in underserved areas. He advocates for a stronger commitment from the government towards sustainable waste management solutions that go beyond temporary fixes. He also calls on businesses to embrace their corporate responsibility by investing in concrete solutions that benefit the environment.
As we look to the future, there is a hopeful sense that the momentum built over the past year can catalyze more widespread change. By fostering collaboration between government, communities, and businesses, there is a bright path ahead for sustainable waste management in Fiji.
This initiative not only supports environmental goals but also encourages social responsibility, illustrating that collective action can lead to a cleaner and healthier future for all.
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