In 1978, artisan Aliti Roko introduced a unique concept that blended wool weaving with traditional masi design. According to a report from The Fiji Times on September 8, 1978, Aliti was inspired by pseudo-Persian rugs made by a friend while hospitalized.
Creating a standard rug measuring 4 feet by 2 feet and 6 inches took Aliti approximately two weeks and 16,000 knots, yet she claimed they could last “a lifetime.” With a loan from the Fiji Development Bank, Aliti was able to establish her own cottage industry. She employed 12 women from her home area near Lami to assist in crafting the rugs.
Aliti sourced pure wool from New Zealand, dyeing it in the masi colors of black, off-white, and various shades of brown. The designs were printed onto the backing, and the wool was intricately knotted through it. The industry operated casually, allowing the women to take their materials home and complete the rugs on their schedule.
Although Aliti sold a few rugs and took special orders, she eventually had to halt production due to a lack of a consistent market. The rugs were priced at $95, which Aliti noted was reasonable for their quality, describing them as artistic pieces comparable to paintings, capable of maintaining their shape for a lifetime.