Fiji’s Minister for Women, Sashi Kiran, emphasized the need for greater representation and recognition of women’s roles in decision-making during her opening remarks at the Women in Media Inaugural Conference held at the Grand Pacific Hotel in Suva. Kiran pointed out that a significant portion of society still views women primarily as decision-makers in the home, rather than in business or politics. This misconception hinders the acknowledgment of women’s contributions within various sectors.
Kiran highlighted the crucial influence that media representations have on societal perceptions. She urged media professionals to reshape how women are portrayed, advocating for a greater focus on their roles as impactful leaders rather than merely celebrating achievements. This call aligns with her previous statements during other conferences, where she addressed the pressing concern of women’s underrepresentation in Fiji’s government and the media’s role in this issue. Currently, Fiji grapples with one of the lowest rates of female representation in parliament, which underscores the urgency of Kiran’s message.
Additionally, Kiran raised awareness about the dangers that women face in the media landscape, particularly the prevalence of online abuse and harassment. She pointed out that many women’s contributions are often undermined by issues such as content theft and cyberbullying, which can deter their participation in public discourse. To combat these challenges, she announced upcoming public consultations aimed at updating the Online Safety Act, stressing the importance of a supportive environment in which female media practitioners can thrive.
The ongoing advocacy for women’s empowerment and representation reflects broader societal changes and commitments in Fiji towards gender equality. Kiran’s efforts to mentor and support women in leadership roles, as well as her call for collective action from all sections of society, foster hope for a future that values and uplifts women’s contributions across all domains.
Her address encapsulates a vision for a society where gender equality is not just an aspiration but an achievable reality, driven by women’s active participation and representation in leadership roles. By embracing these ideals, Fiji can work towards a more inclusive and equitable future.
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