Wakaya Perfection is set to make a significant impact in the United States by airing on a major channel that allows it to reach over 900 million households. Founded by the late David Gilmour of Fiji Water and his business associate David Roth, the company is dedicated to promoting Fijian products both in the U.S. and on a global scale.
David M. Roth, co-owner, co-founder, and CEO, who has an extensive history with Fiji, announced that Wakaya Perfection’s offerings will be showcased on the Home Shopping Network (HSN). This popular television network, which is accessible via cable, satellite, free-to-air, and digital live streaming, primarily targets a female demographic, with 83% of its audience ranging from 25 to 66 years of age and an average income exceeding $65,000.
Established 45 years ago, HSN operates from St. Petersburg, Florida, and is recognized as the first television shopping network. Its major markets include New York, Los Angeles, and Chicago.
Specializing in organic, kosher, and halal Fijian products such as ginger and turmeric, Wakaya Perfection aims to enhance the agricultural sector in Fiji. Mr. Roth emphasized that it was both his and Gilmour’s vision to develop high-end processed organic products for export, including kava and sea salt. Additionally, the company is now exporting tea made from Fiji-grown ginger and turmeric.
Roth expressed a commitment to invest further in Fiji’s agricultural and tourism sectors. By collaborating with local farmers, the company seeks to provide a premium pricing structure and technical expertise, benefiting the agriculture community in Fiji. He is optimistic about Fiji’s potential niche market in organic exports to international consumers.
In summary, Wakaya Perfection’s upcoming broadcast on HSN represents a promising opportunity for both the company and Fijian agriculture, as it seeks to connect local farmers with international markets while promoting high-quality organic products. This initiative could lead to substantial economic development in Fiji and enhance the recognition of its agricultural offerings globally, highlighting a hopeful future for the nation’s export industry.
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