Wakaya Perfection is set to make a significant impact in the United States by featuring its products on a prominent television platform, reaching over 900 million households nationwide. The company, founded by the late David Gilmour of Fiji Water fame and his business partner David Roth, aims to elevate the Fiji brand both domestically and internationally.
David Roth, who serves as the co-owner, co-founder, and CEO of Wakaya Perfection, has deep ties to Fiji and has played a crucial role in the company’s operations. He has announced that their products will soon be showcased on the well-known Home Shopping Network (HSN), offering a unique marketing opportunity in the U.S.
HSN is accessible through various channels, including cable, satellite, free-to-air, and digital live streaming, catering to a predominantly female audience aged 25-66 with an average income exceeding $65,000. The network, which originated in St. Petersburg, Florida, is recognized as the first television shopping network, established 45 years ago.
Wakaya Perfection specializes in organic, kosher, and halal products from Fiji, including high-quality ginger and turmeric. The company is committed to developing Fiji’s agricultural sector and exporting premium processed organic goods, as envisioned by Roth and Gilmour. Their offerings also include kava and sea salt, aiming to expand Fiji’s reach in the global market.
Roth expressed his dedication to investing in both the agricultural and tourism sectors in Fiji. He highlighted the benefits local farmers would receive by supplying their produce to Wakaya Perfection, which promises to provide significant financial incentives through technical expertise and premium pricing for quality products. He envisions establishing Fiji as a key supplier of organic products for international consumers.
This initiative not only promises to boost local agriculture but also enhances Fiji’s international presence, ensuring that local farmers benefit economically while contributing to sustainable agricultural practices. It’s an optimistic step forward for the Fijian economy, showcasing the potential for growth and development in the local agricultural sector.
Overall, the partnership between Wakaya Perfection and HSN represents a hopeful future for Fijian products on the global stage, emphasizing the importance of organic and high-quality agriculture.
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