Wakaya Perfection is making waves in the broadcasting world with plans to appear on a prominent U.S. channel that reaches over 900 million households. Co-founded by the late David Gilmour of Fiji Water fame and his business partner David Roth, Wakaya Perfection aims to elevate the brand image of Fiji both in the U.S. and on the global stage.
David M. Roth, the company’s co-owner and CEO, has extensive experience in Fiji and has played a pivotal role in promoting high-quality Fijian products. The brand’s products will be featured on the Home Shopping Network (HSN), a renowned television platform available via cable, satellite, and digital streaming. The channel primarily caters to women aged 25 to 66, with a significant portion of its audience earning above $65,000.
Founded 45 years ago in St. Petersburg, Florida, HSN was the first television shopping network and continues to be a leader in the market, targeting major cities like New York, Los Angeles, and Chicago.
Wakaya Perfection specializes in premium organic products from Fiji, including ginger and turmeric, and is committed to exporting these items worldwide, using proper processing and packaging. Roth expressed a desire to enhance Fiji’s agricultural sector by exporting high-end, processed organic products like kava and sea salt.
The company plans to invest significantly in both agriculture and tourism in Fiji. Roth believes that this initiative will benefit local farmers, as they will be able to supply produce at premium prices due to the company’s focus on quality. By developing a niche in organic product exports, Fiji can become a key player in the global market.
In conclusion, Wakaya Perfection’s partnership with HSN not only showcases Fijian products to a vast audience but also sets the stage for promising growth in Fiji’s agricultural sector, fostering local economies and highlighting the islands’ rich agricultural heritage. This initiative has the potential to inspire other businesses to look toward sustainable exports, painting a hopeful picture for Fiji’s future in global markets.
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