Wakaya Perfection is set to make a significant impact in the United States with a live broadcast that can reach over 900 million households. The company was established by the late David Gilmour, the founder of Fiji Water, along with his business partner David Roth. Wakaya Perfection is expanding its brand presence for Fiji both in the U.S. and internationally.
David M. Roth, co-owner and CEO, emphasizes their strong connection to Fiji, sharing that their products will be featured on the popular television channel, Home Shopping Network (HSN). This particular network has a wide reach and is available via cable, satellite, over-the-air, and digital live streaming services.
Targeting predominantly female viewers aged 25-66 with an average income exceeding $65,000, HSN operates out of St. Petersburg, Florida, and has been a pioneer as the first television shopping network since its establishment 45 years ago. Its primary markets include major cities such as New York, Los Angeles, and Chicago.
Wakaya Perfection specializes in offering organic, kosher, and halal Fijian products, including ginger and turmeric, aiming to market them worldwide with proper processing and packaging. Roth, alongside Gilmour, envisioned the growth of Fiji’s agricultural sector, intending to export high-end processed organic products, which may also include kava and sea salt.
As part of their agricultural initiative, Wakaya Perfection is also exporting tea infused with Fiji-grown ginger and turmeric. Roth expressed his commitment to investing further in Fiji’s agricultural and tourism sectors, indicating that local farmers would benefit from partnerships, technical expertise, and premium pricing arrangements that the company offers. He believes there’s great potential for Fiji to carve a niche in providing organic products to the global market.
In conclusion, the collaboration between Wakaya Perfection and local farmers represents a promising opportunity for economic growth in Fiji, enhancing not only the agricultural sector but also contributing positively to the livelihoods of local producers. This development could position Fiji as a notable provider of high-quality organic exports on the world stage.
This news is a hopeful sign for both the agricultural sector in Fiji and the potential for international recognition, illustrating how partnerships can lead to thriving opportunities.
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