Wakaya Perfection is set to make a significant impact in the United States through a live broadcast that will reach over 900 million households. The company, co-founded by the late David Gilmour, known for his role with Fiji Water, and business partner David Roth, continues to promote the brand of Fiji both nationally and internationally.
David M. Roth, the co-owner and CEO of Wakaya Perfection, who has a deep connection with Fiji, highlighted that the company’s products will be featured on the prominent shopping channel, Home Shopping Network (HSN). Established 45 years ago, HSN is recognized as the first television shopping network and currently operates out of St. Petersburg, Florida. It reaches audiences through various platforms like cable, satellite, free-to-air, and digital streaming, primarily targeting female consumers aged 25-66 with an average income exceeding $65,000.
Wakaya Perfection specializes in organic, kosher, and halal products sourced from Fiji, including ginger, turmeric, kava, and sea salt. Roth emphasized that both he and Gilmour aspired to enhance Fiji’s agricultural sector by exporting high-end organic products globally. The company is not just focusing on exports but is also prepared to invest further in Fiji’s agricultural and tourism sectors.
Local farmers stand to gain as Wakaya Perfection commits to sourcing produce from them while providing technical expertise and premium pricing, helping to uplift the agricultural community. Roth expressed optimism about Fiji’s potential to carve out a niche in the international market for organic products.
This expansion not only showcases Fijian agriculture but also paves the way for local farmers to thrive within a global economy. As Wakaya Perfection ventures into this prominent U.S. market, it holds the promise of elevating Fiji’s profile and fostering sustainability in agriculture through responsible practices.
In summary, Wakaya Perfection’s partnership with HSN opens a pathway for Fijian products to reach a vast audience, while elevating local agriculture and providing opportunities for the community. It is an inspiring movement that highlights the potential of small nations to reach global markets through quality and sustainability.
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