Wakaya Perfection is set to expand its reach significantly through a high-profile live broadcast on the Home Shopping Network (HSN) in the United States, a channel that connects to over 900 million households. Founded by the late David Gilmour of Fiji Water fame and his partner David Roth, the brand aims to promote Fiji’s unique offerings both domestically and globally.
Roth, who has extensive experience in Fiji and has been deeply involved in the company, expressed enthusiasm about featuring Wakaya’s organic Fijian products, including ginger and turmeric, on HSN. The network, which has been operational for 45 years, primarily targets a female audience aged 25 to 66, boasting an average income exceeding $65,000. HSN’s main viewer bases are located in major urban centers like New York, Los Angeles, and Chicago.
Wakaya Perfection places a strong emphasis on high-quality organic, kosher, and halal products. Roth shared that the goal of the company aligns with both his and Gilmour’s vision to boost Fiji’s agricultural sector by exporting premium processed organic goods, which also include kava and sea salt. Recently, they have begun marketing a tea featuring Fiji-grown ginger and turmeric.
Roth emphasized their commitment to continue investing in both Fiji’s agricultural and tourism sectors. He highlighted the benefits for local farmers, who will gain from the opportunity to supply their produce through Wakaya Perfection’s initiatives. With special attention to providing technical support and premium pricing, this venture aims to establish Fiji as a key provider of organic products in the international market.
This initiative not only promises to enhance the reputation of Fijian products abroad but also provides a hopeful outlook for local farmers and the economy as a whole. By investing in agriculture, Wakaya Perfection is paving the way for sustainable development and growth, benefiting both the community and the environment.
In summary, Wakaya Perfection’s engagement with HSN represents a significant step in elevating Fiji’s agricultural exports on a global platform, showcasing the rich resources of the region while fostering local economic development.
Leave a comment