Wakaya Perfection is set to make a significant impact in the United States as it broadcasts live to over 900 million households. The company, co-founded by the late David Gilmour of Fiji Water and business partner David Roth, aims to strengthen the brand identity of Fiji both in the U.S. and on the global stage.
David M. Roth, the co-owner, co-founder, and CEO, who has extensive experience working in Fiji, announced that Wakaya Perfection’s products will be featured on the prominent Home Shopping Network (HSN). This network has a diverse reach through cable, satellite, free-to-air, and digital streaming platforms.
HSN primarily targets a demographic that is 83% female, aged between 25 to 66 years, with an average income exceeding $65,000. The network operates out of St Petersburg, Florida, and has a rich history as the first television shopping network in the United States.
Wakaya Perfection focuses on organic, kosher, and halal Fijian goods, showcasing products like ginger and turmeric, which will be marketed internationally with an emphasis on proper processing and premium packaging. Roth and Gilmour shared a vision to enhance Fiji’s agricultural sector by exporting high-value processed organic products such as kava and sea salt.
Roth expressed their commitment to continuing investments in both the agricultural and tourism sectors in Fiji. He emphasized that local farmers will benefit from supplying produce to Wakaya Perfection, as the company is committed to investing in premium pricing and providing technical expertise to enhance local agriculture. Roth sees potential for Fiji to carve out a niche in the global market by offering organic products.
In summary, Wakaya Perfection’s foray into the U.S. market through HSN represents not just an opportunity for increased sales, but also a chance to uplift and empower local farmers in Fiji. This positive integration of agriculture and commerce reflects a promising future for Fiji’s organic produce on the international stage.
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