Fiji’s hospitality and tourism market has demonstrated exceptional performance in the last 24 months, said Jones Lang Laselle (JLL) senior director valuation advisory New Zealand and Fiji, Stephen Doyle.
In a Fiji Hotel Market Dynamics report for July 2024, revealed at the AHICE Fiji Investment in Tourism Summit in Nadi this week, Doyle emphasized that maintaining this success requires Fiji to stay proactive and avoid complacency.
“It is crucial that the quality of its hotels aligns with international standards and that service levels meet the expectations of modern travelers,” he said.
“Additionally, Fiji must be mindful of the stiff labor competition globally and ensure competitive employment remuneration to enhance social outcomes.”
The report also highlighted that by introducing new hotel supplies and making improvements, Fiji’s tourism appeal and dominance in the South Pacific are expected to thrive in the coming years.