In the Solove Sector of Fiji, a noteworthy story of success is emerging, emphasizing the impact of resilience and innovation within the local sugarcane farming community. Sanjay Murti, a 47-year-old father of two and founder of Isharat Farm Services, has significantly improved his life and the livelihoods of many cane farmers by becoming a tractor service provider, addressing a pressing need in the industry.
After leaving school at Form 4, Murti initially worked as a cane harvester and later became a manager at Food Process (Batiri Citrus Farm). He discovered his true potential when he identified a significant opportunity within Fiji’s sugarcane sector linked to a new initiative by the Fiji Sugar Corporation.
In 2022, with the backing of Fiji Sugar Corporation Limited (FSC) and the Ministry of Agriculture, Murti boldly ventured into the role of a transport service provider. He observed a scarcity of tractors, which hindered farmers’ ability to prepare their fields.
“I noticed that many growers faced financial constraints that made it challenging for them to pay upfront,” Murti stated. “With FSC’s business plan concept and work order system, I could provide services without requiring immediate cash payments. It turned out to be beneficial for everyone involved.”
Beginning with just one tractor, Murti leveraged his experience from Food Process to provide essential land preparation services to local farmers. His commitment to delivering dependable services quickly attracted the attention of farmers in the area.
Currently, his business has experienced substantial growth, operating six tractors along with various essential implements such as disc ploughs, tillers, slashers, and boom sprayers, all crucial for effective sugarcane farming.
“Thanks to perseverance and support from FSC field officials and my team, I have been able to expand the business,” he noted. “The work order system enabled me to manage it like a real business, to the benefit of the farmers as well.”
In addition to his service provider role, Murti has resumed cane farming, cultivating 7.5 acres this year with plans for further growth.