Preparations for a comprehensive tourism master plan for the northern region of Fiji will officially commence in April 2025. This initiative is part of the Fiji Tourism Development program, also known as the ‘Na Vualiku Project,’ which aims to foster long-term tourism growth in Vanua Levu.
During a recent parliamentary session, Deputy Prime Minister and Minister for Tourism and Civil Aviation, Viliame Gavoka, provided insights into the project’s progress, stating that it is currently in its first phase. This phase, valued at approximately $61.5 million (around FJ$139.7 million), will establish the groundwork for sustainable tourism initiatives in Vanua Levu.
The initial phase has a budget of around $13.6 million, funded by various entities: the Ministry of Tourism contributing $7.69 million, Fiji Roads Authority providing $2.4 million, and Fiji Airports allotting $3.4 million. Gavoka mentioned that significant preparatory work has already begun.
One of the first steps includes a Strategic Environmental Social Assessment (SESA), aimed at evaluating potential environmental and social risks associated with the integrated tourism master plan. A specialized firm has been engaged for this assessment, which runs concurrently with the development of the master plan itself. This plan is expected to provide a comprehensive 25-year forecast for tourism growth in Vanua Levu and Taveuni, including financial projections necessary for meeting future demand.
Additionally, by January 2025, the initiative will roll out a pilot program focused on Micro, Small, and Medium Enterprises (MSMEs), targeting community-based tourism and women-led cultural enterprises to better understand their specific needs.
Gavoka also highlighted the importance of improving air connectivity to the north, with plans to allow ATR 72 aircraft at regional airports. Currently, only Labasa can accommodate these larger planes, but efforts are underway to extend this capability to Matei Airport, as well as a new site at Vunilagi, which will be capable of handling ATR 72s and smaller jets.
The Deputy Prime Minister expressed optimism about the project, noting recent economic activity in Labasa and Savusavu as indicative of a bright future ahead for Vanua Levu. Moreover, he emphasized the necessity for collaborative efforts across government ministries, civil society, the private sector, development partners, and local communities for the success of this program.
This ambitious project not only holds potential for boosting Fiji’s tourism sector but also aims to create sustainable economic benefits for local communities, showcasing a strong commitment to inclusive growth in the region.
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