Epeli Draunidalo Laliqavoka, a 75-year-old resident of Tarukua in Cicia, Lau, reflects on the importance of traditional practices and the challenges faced by the indigenous community. He recalls how the significance of the community’s customs, such as the production of magimagi (a traditional handcrafted product), has evolved over time. Epeli has been making magimagi for over 30 years and officially began his business in 2007 after retiring from government work.
His magimagi, known for its quality, is exported to various countries including Australia, New Zealand, and the United States. The pricing of his products is set at $2 per meter, with larger orders available, and he has received numerous requests online, particularly through Facebook. Epeli emphasizes the challenges of crafting magimagi, stating that patience is vital, and he learned the trade by observing his elders during his childhood.
Local children often help him with the crafting process, and Epeli encourages the community to maintain their traditional practices while also urging them to utilize their resources wisely. He believes that the indigenous customs are closely tied to values and should be preserved for the benefit of future generations. Epeli concludes by stressing the importance of community support and collaboration in sustaining their cultural heritage.