Business owners in Suva are expressing their concerns regarding the ongoing litter problem in the city’s Central Business District and are advocating for increased public awareness to address this issue effectively. A recent survey conducted by The Fiji Times highlighted that a majority of business owners in the area take proactive steps to maintain cleanliness around their establishments by regularly cleaning up litter and managing waste responsibly.
However, despite the effort made by these business owners, the litter problem persists, mainly due to the behavior of customers and individuals experiencing homelessness, who often disregard available disposal options. One long-term business owner noted the frustration of finding litter, such as receipts, in front of their shops every morning. They emphasized that rubbish bins are conveniently placed outside their stores and urged customers to use these facilities, stressing that it is not difficult to maintain cleanliness.
Though business owners appreciate the support they receive from the Suva City Council in terms of regular waste collection, they recognize that littering is a significant challenge that requires a change in public attitude and behavior.
This persistent litter issue not only questions civic pride but also reflects a broader disregard for the environment in some segments of the community. While factors such as convenience and a lack of civic education may contribute to the problem, they do not justify littering.
The solution may lie beyond merely providing bins; it calls for a collective change in mindset among the community, fostering a sense of responsibility, pride, and appreciation for the environment. Encouraging people to value cleanliness and take ownership of their surroundings could ultimately lead to a more beautiful and well-maintained city for everyone.
By addressing these attitudes and promoting civic pride, there is hope for a cleaner Suva, where everyone feels motivated to contribute positively to their environment.
In summary, while the littering issue is challenging, the commitment of business owners and the call for community responsibility offer a promising path towards a cleaner and more conscientious Suva.
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