The Pacific Recycling Foundation (PRF) and The Fertile Factory & Company Limited have initiated talks about a collaborative effort focusing on sustainability in recycling and agriculture.
This proposed project aims to address plastic waste management while improving organic farming methodologies. The Fertile Factory & Company recently launched BulaBioBrew Soil, a natural liquid fertilizer designed to enhance soil biology and promote plant health. Packaged in PET bottles, BulaBioBrew Soil presents a chemical-free option for enriching soil diversity.
PRF is looking into strategies for collecting these PET bottles after the fertilizer is utilized through its existing recycling programs. The discussions include the possibility of a deposit system to incentivize the collection, reuse, and recycling of the bottles, thereby preventing environmental pollution and reducing landfill waste.
Amitesh Deo, founder of PRF, expressed enthusiasm about the potential partnership with The Fertile Factory & Company, suggesting that this collaboration could be a pioneering step for Fiji. He noted that if successful, this initiative would help mitigate plastic waste by ensuring that the PET bottles from BulaBioBrew Soil are integrated into their recycling efforts, contributing to a cleaner environment alongside promoting sustainable farming practices.
Another significant aspect under consideration is the opportunity for PRF’s sustainability division, Malhana Cloud Kitchen Restaurant, to trial BulaBioBrew Soil on its farms, which already operates with a farm-to-table approach. The goal of this pilot program would be to demonstrate the benefits of organic fertilizer while underscoring the significance of recycling plastic waste in agricultural practices.
Sanjeev Chand, Chief Executive of The Fertile Factory & Company Limited, expressed optimism about the discussions. He emphasized the potential of BulaBioBrew Soil to transform soil management for farmers and highlighted the importance of collaborating with PRF to safeguard the environment from PET bottle waste. While these conversations are still in the early stages, they hold promise for developing a system that supports recycling alongside sustainable farming methods.
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