Consumer Council of Fiji Chief Executive, Seema Shandil, emphasized the necessity of making sustainability a universal right rather than a privilege for the affluent. The remarks were made during the World Consumer Day celebration in Suva, themed “A Just Transition to Sustainable Lifestyles.” Shandil stressed the importance of ensuring that all Fijians, irrespective of their financial capabilities or geographical location, can access eco-friendly products, ethical food choices, and renewable energy sources.
During her address, Shandil pointed out that genuine change necessitates collaboration among various stakeholders, including government bodies, businesses, civil organizations, and educational institutions. She specifically highlighted the critical role of youth in driving sustainability efforts, stating that students represent the future leaders capable of advocating for sustainable practices and holding institutions accountable.
The event also showcased contributions from various stakeholders focused on sustainability. Permanent Secretary for the Ministry of Environment, Dr. Sivendra Michael, reinforced the message of civic pride and personal responsibility as vital elements for nurturing a sustainable future. Emphasizing the need for improved recycling systems and innovative waste reduction strategies, Amitesh Deo, Founder of the Pacific Recycling Foundation, contributed insights on addressing waste management issues.
Advocacy groups such as the Fix My Food Campaign expressed the urgency for transformation within Fiji’s food systems, emphasizing the importance of transitioning away from unsustainable practices. Professor Rafiuddin Ahmed from USP PACE SD shared his perspectives on how Fiji can spearhead innovation to tackle the pressing sustainability challenges it faces, stressing research, technological advancement, and collaborative problem-solving as essential for crafting long-term solutions.
Additionally, students from six schools participated in presentations outlining their innovative ideas for achieving a sustainable future, further illustrating the active involvement and commitment of the younger generation. Outside the venue, various exhibitors demonstrated sustainability initiatives, allowing attendees to gain hands-on experience with Fiji’s expanding green movement.
This ongoing push for collective responsibility in achieving sustainability in Fiji reflects a growing awareness and hope for a greener and more equitable future, where all consumers—regardless of economic status—can actively participate in environmental stewardship. As Fiji continues on its journey towards sustainable living, the cooperative efforts from diverse sectors create a promising outlook for a balanced approach to environmental and economic growth.
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