Deputy Prime Minister and Tourism Minister Viliame Gavoka announced that the World Surf League Corona Fiji Pro competition generated more than $255,000 in media value for Tourism Fiji, along with 2,300 global public relations mentions. The event is estimated to have provided over $50.4 million in advertising value equivalency across 36 countries.
During a parliamentary update this week, Gavoka highlighted the extensive media coverage, including live broadcasts and media interactions, which showcased not only the competition but also Fiji’s stunning scenery and top-tier surfing to millions of viewers around the globe.
He noted that the event was backed by prominent global brands such as Corona, Red Bull, Yeti, Shiseido, and Apple Watch, which collectively enhanced the Fijian brand’s visibility.
“The exposure gained is priceless for our tourism sector,” Gavoka stated.
Beyond the international media attention, he pointed out that the event positively affected local communities. The World Surf League rebuilt the Cloudbreak surf tower, which had been damaged during Tropical Cyclone Harold in 2020, after serving the area since the mid-1990s. This structure is now being given to Tabanivono-i-Wai as a legacy asset, allowing them to rent it out for future events.
Gavoka also recognized the financial contributions made to Nabila and Momi Villages. Furthermore, the competition supported the Fiji Surfing Association and local surfers by offering a three-day women’s development program and a water safety initiative.
A local surfer was granted a wildcard entry into the Fiji Pro Event, and cash along with items were donated to the Fiji Surfing Association.