Fiji’s Deputy Prime Minister and Tourism Minister Viliame Gavoka has revealed that the recent World Surf League Corona Fiji Pro competition generated over $255,000 in media value for Tourism Fiji. Additionally, it achieved 2,300 international public relations mentions, equating to more than $50.4 million in advertising value across 36 countries.
Gavoka provided this update during a parliamentary session, emphasizing the extensive media coverage, including live broadcasts, which showcased both the event and Fiji’s stunning scenery and premier surfing opportunities to millions globally.
He noted that the event was backed by major brands such as Corona, Red Bull, Yeti, Shiseido, and Apple Watch, which effectively enhanced the visibility of the Fijian brand. He highlighted the significant exposure as priceless for the tourism industry.
Furthermore, Gavoka pointed out the positive effects of the competition on local communities. He mentioned that the World Surf League rebuilt the Cloudbreak surf tower, which had been destroyed by Tropical Cyclone Harold in 2020 and had been operational since the mid-1990s. This asset is now being handed over to Tabanivono-i-Wai, enabling them to monetize it by renting it out for future events.
He also commended the financial contributions made to Nabila and Momi Villages, as well as support extended to the Fiji Surfing Association and the local surfing community through a three-day women’s development program and a water safety initiative. In another highlight, a local surfer was granted a wildcard entry into the Fiji Pro Event, along with cash and other donations to the Fiji Surfing Association.