Deputy Prime Minister and Tourism Minister Viliame Gavoka announced that the World Surf League Corona Fiji Pro competition generated over $255,000 in media value for Tourism Fiji, along with 2,300 global public relations mentions and an advertising value equivalent exceeding $50.4 million across 36 countries.
Speaking in Parliament this week, he highlighted the extensive media exposure, which included live broadcasts and media engagement that showcased not only the event but also Fiji’s stunning natural beauty and premier surfing to millions around the globe.
Gavoka noted that prominent global brands such as Corona, Red Bull, Yeti, Shiseido, and Apple Watch contributed to the event, helping to enhance the Fijian brand strategically. He emphasized that this level of exposure is extremely beneficial for the tourism sector.
In addition to the global media attention, the competition positively impacted local communities. The World Surf League rebuilt the Cloudbreak surf tower that was damaged during Tropical Cyclone Harold in 2020. This tower, operational since the mid-1990s, is now being handed over to Tabanivono-i-Wai as a legacy asset, allowing for rental opportunities for future events.
Gavoka acknowledged the financial contributions made to Nabila and Momi Villages. He also mentioned the support extended to the Fiji Surfing Association and the local surfing community through a three-day women’s development program and a water safety initiative. He concluded by mentioning that a local surfer was granted a wildcard entry into the Fiji Pro Event, along with donations to the Fiji Surfing Association.