A recent report by the Consumer Council of Fiji has explored the landscape of tobacco control in Fiji, focusing on the unique challenge of suki, a traditional tobacco product. The report, titled “Smoke Signal: Understanding the Drivers of Suki Consumption in Fiji 2024,” highlights that the Tobacco Control Act of 2010 lacks clear guidelines regarding suki. It is unclear whether suki is covered by the Act’s advertising bans, labeling requirements, and health warning provisions.
One significant finding of the survey is that only 55 percent of respondents are aware of the health risks associated with suki consumption. Additionally, 28 percent of respondents mistakenly believe that suki has a lower health risk compared to cigarettes. This indicates a considerable knowledge gap among the Fijian population, with many users unaware of the potential dangers.
The report also states that a staggering 98 percent of respondents had smoked cigarettes previously or are current smokers. This suggests that suki use often serves as a substitute for commercially manufactured cigarettes rather than introducing a new habit. Cost emerged as the primary reason for transitioning from cigarettes to suki, cited by 71 percent of respondents. Addressing economic factors and dispelling misconceptions could empower Fijians to make better health choices.
Furthermore, the report emphasizes the need for stronger regulations to control the suki market, creating a supportive environment for those seeking to quit tobacco altogether. Public health strategies should be multifaceted, addressing affordability, availability, and misconceptions to achieve a tobacco-free future for Fiji.
Fiji’s Tobacco Control Act of 2010 remains ambiguous regarding suki regulations. Although separately defined, the Act does not clearly state whether advertising bans, labeling requirements, and health warnings for cigarettes also apply to suki. This loophole can be exploited by the suki industry, undermining public health efforts.
The report calls for amending the Tobacco Control Act to explicitly include suki, ensuring it adheres to advertising bans, labeling requirements, and health warning regulations similar to commercially manufactured cigarettes. However, this will require a feasibility study to ensure local producers are not negatively affected.
Standardized packaging for suki is also recommended to include health warnings and information about nicotine content. Such packaging can make suki less appealing, particularly to youth, and reduce the influence of branding and marketing that glamorizes its use. Additionally, establishing regulations for maximum permissible nicotine content in suki can help reduce its potential for addiction.
These measures are aimed at making consumers more informed about the potential addictiveness of different suki varieties, potentially reducing heavy use and dependence.