As the new academic year approaches, families in Fiji are preparing for back-to-school shopping, and the Fijian Competition & Consumer Commission (FCCC) is urging consumers to remain vigilant and informed during this crucial period. Chief Executive Joel Abraham emphasized the importance of budgeting and careful planning, as many parents often face financial pressures when purchasing school supplies.

Abraham advised parents and guardians to maximize their purchasing power by comparing prices, opting for reputable retailers, and being cautious of misleading promotions. He stated, “By doing so, they can ensure their children have all the necessary supplies for the year ahead.” The FCCC regulates the pricing of stationery and textbooks through the Counter Inflation (Price Control) (Stationery and Textbooks) (No.24) Order 1993, which outlines permissible profit margins for wholesalers and retailers in this sector.

To ensure compliance, the FCCC has conducted over 140 targeted inspections and surveillances, focusing on back-to-school items, to verify that traders adhere to the established pricing norms. Abraham highlighted a significant concern regarding the rise of scams related to school vouchers this year, which promise substantial discounts but often leave unsuspecting consumers at a loss. He urged households to verify the authenticity of any offers before sharing personal or financial information.

In preparation for making purchases, the FCCC recommends that consumers compare prices across various stores, check product quality by examining labels, and understand the return policies, especially for electronics. If any instances of price gouging or unfair trading practices are suspected, consumers are encouraged to report these issues directly to the FCCC.

Abraham assured the public, “As we embark on the back-to-school shopping rush, it’s crucial to stay alert and safeguard your interests and those of the wider community.” The FCCC remains committed to monitoring market practices closely during this period and taking swift action against any identified breaches.

In summary, the FCCC’s proactive approach aims to facilitate a fair shopping experience for families this academic season, thereby promoting ethical trading practices across the marketplace. By remaining attentive, consumers not only protect themselves but also contribute to a fairer community, ensuring that the start of the school year is a positive experience for all involved.