Al Hamd Smart Living has expanded its operations in Fiji with the launch of its eighth outlet, specifically designed to serve the community in Sigatoka. This new store is poised to enhance the local market by providing high-quality office equipment and various consumer products.

Sigatoka Town Administrator, Saimoni Nainoca, expressed optimism about the new outlet, highlighting its potential to benefit local offices with modern equipment. Managing Director Ashfaaq Khan described the opening as a significant milestone, attributing their success to hard work and divine blessings. He acknowledged the influence of his late father and the supportive role of his mother, who is an integral part of the company’s leadership.

The new store represents an investment of nearly $150,000, featuring modern aluminum and glass fixtures while thoughtfully preserving the historic charm of the building. Plans are underway for additional enhancements, including a fresh coat of paint and an LED screen to further enliven the town’s atmosphere.

Khan emphasized that the expansion into Sigatoka was driven by research indicating a rising demand for quality products, as residents are increasingly prioritizing durability and value over cheaper, less reliable alternatives. For example, while many disposable solar lights are available without warranty, Al Hamd offers a solid three-year warranty on their solar lights, underscoring their commitment to quality.

The store will also feature premium office furniture brands like Mac Chairs and Zban Chairs, each backed by a three-year warranty. Additionally, their introduction of touchscreen interactive boards, which have garnered an impressive 4.8 out of 5 rating on Google, signifies a technological leap for both homes and workplaces in Fiji.

Nainoca welcomed Al Hamd Smart Living’s commitment to Sigatoka, extending gratitude to the directors for selecting their town for this investment.

This expansion reflects Al Hamd Smart Living’s continuing growth trajectory since its inception in 2012, further cementing its place as a trusted provider of quality products across Fiji. The company now operates multiple outlets, including those in Lautoka, Labasa, Suva, Nausori, and Nadi.

In summary, the opening of the Sigatoka outlet not only introduces new shopping options for local consumers but also represents a broader trend in the Fijian market towards valuing quality and innovation. This progress bodes well for the community as it embraces modern consumer choices.