Scammers are constantly adapting their methods to stay in line with global trends, according to Shaheen Ali, Permanent Secretary for the Ministry of Trade, Co-operatives, Micro, Small and Medium Enterprises, and Communications, who spoke at the launch of the inaugural National Scam Awareness Week.
“In our fast-paced digital world, it is essential to recognize that scams are unfortunately becoming a regular part of our lives,” Mr. Ali stated.
He outlined some prevalent scam types in Fiji, including impersonation schemes, fraudulent job offers, and romance scams, which are often amplified by misleading information from social media platforms.
“The National Scam Awareness Week serves as an important platform for educating not only young adults but also future generations on how to identify and safeguard themselves against scams,” he added.
To enhance awareness, the campaign plans to utilize multiple media outlets, including billboards and social media channels, to reach a wider audience.
In related remarks, Seema Shandil, CEO of the Consumer Council of Fiji, expressed concern about the low engagement from consumers during outreach efforts. She noted that it is often only after falling victim to scams that the demand for their services increases.
“Despite our numerous warnings about potential scams and guidance on how to recognize scammers, many consumers remain indifferent,” Ms. Shandil highlighted.
She remarked on the extensive awareness initiatives running online and at the community level but noted that individuals often overlook the advice provided, leading them to seek assistance only after they have been scammed.
Last year, the devastating eBay Online Shop recruitment scam impacted 900 Fijians, leading to complaints totaling $1.7 million, according to the council.
“The repercussions of such scams are merely the beginning of the larger issue,” Ms. Shandil emphasized.
On a global scale, online fraud has surged, with phishing emails and other deceptive tactics targeting individuals and businesses alike.
The Anti-Scam Taskforce has been created to improve coordination among various agencies, foster awareness, and advocate for protective measures through initiatives like Scam Awareness Week. The taskforce is committed to enhancing public knowledge and executing collective educational campaigns, while also pushing for stricter regulations and laws.