Scammers are continuously changing their strategies to adapt to global trends. This statement came from Shaheen Ali, the Permanent Secretary for the Ministry of Trade, Co-operatives, Micro, Small and Medium Enterprises, and Communications, during the launch of the inaugural National Scam Awareness Week.
“In our fast-paced digital world, it is essential to recognize that scams have unfortunately become a part of everyday life,” Mr. Ali stated. He discussed the various types of scams currently affecting Fiji, including impersonation schemes, fake job postings, and romance scams, which are often worsened by misleading information spread through social media.
“The National Scam Awareness Week serves as an important platform to educate not only young adults but also future generations on how to identify and protect themselves from scams,” he added. To increase outreach, the initiative will leverage multiple media channels, including billboards and social media, to enhance public awareness.
In a related note, Seema Shandil, the chief executive officer of the Consumer Council of Fiji, pointed out a concerning lack of engagement from consumers during their outreach efforts. However, she observed a significant rise in requests for assistance only after individuals had fallen victim to scams.
“Despite our many warnings about potential scams and guidance on how to recognize them, a significant number of consumers remain indifferent,” Ms. Shandil commented. She emphasized that despite extensive awareness campaigns both online and at the community level, many continue to overlook the advice provided. Regrettably, this negligence often results in consumers seeking help only after experiencing the negative consequences of scams.
Last year, the eBay Online Shop recruitment scam severely impacted 900 Fijians, with the Consumer Council recording complaints totaling $1.7 million. “The damage inflicted by such scams represents only the onset of the problem,” Ms. Shandil noted.
On a global scale, online fraud has increased, with phishing emails and other deceptive tactics targeting both individuals and businesses. The Anti-Scam Taskforce has been established to improve coordination among agencies, raise awareness, and advocate for protective measures through initiatives like Scam Awareness Week. The taskforce is focused on enhancing public knowledge and implementing collaborative educational campaigns while pushing for stricter legal regulations.