Scammers are constantly updating their methods to align with global trends. This was emphasized by Shaheen Ali, the Permanent Secretary for the Ministry of Trade, Co-operatives, Micro, Small, and Medium Enterprises, and Communications, at the launch of the first National Scam Awareness Week.
“In our fast-paced digital era, it is important to recognize that scams have regrettably become a part of everyday life,” Mr. Ali stated. He detailed the different types of scams currently affecting Fiji, which include impersonation schemes, fraudulent job offers, and romance scams, often amplified by deceptive communications via social media.
“The National Scam Awareness Week serves as a critical platform for educating not only young adults but also future generations about how to identify and protect themselves against scams,” he added. To maximize outreach, the initiative will utilize various media outlets, including billboards and social media platforms, to enhance public awareness.
Meanwhile, Seema Shandil, the CEO of the Consumer Council of Fiji, expressed concern over the consumer indifference shown during their outreach programs. However, she noted that interest peaks only after individuals fall victim to scams.
“Despite our multiple alerts regarding potential scams and advice on spotting fraudsters, many consumers remain indifferent,” Ms. Shandil remarked. She pointed out that, despite extensive awareness efforts both online and within communities, people often disregard the guidance provided.
Regrettably, this negligence usually leads consumers to seek assistance only after they have been scammed. Last year, the serious ramifications of the eBay Online Shop recruitment scam affected 900 Fijians, with the council noting complaints totaling $1.7 million.
“The damage caused by such scams is merely the initial facet of the issue,” Ms. Shandil stated. On a global scale, online fraud incidents have risen sharply, with phishing emails and other deceptive tactics targeting individuals and businesses alike.
The Anti-Scam Taskforce has been established to foster collaboration among various agencies, raise awareness, and advocate for protective measures through initiatives such as Scam Awareness Week. The taskforce aims to enhance public understanding and implement unified educational campaigns, while also pushing for stricter laws and regulations to combat these fraudulent activities.