Punjas has launched a new product, Zeera Bites, just in time for the Diwali festival. These savory crackers, infused with cumin seeds, are entirely vegetarian and provide a delicious option for any occasion. They can be enjoyed with tea, coffee, or as a quick snack, adding a delightful twist to traditional treats.
Zeera Bites marks the third new biscuit introduced by Punjas this year, highlighting the brand’s commitment to innovation and appealing to the diverse tastes of the South Pacific region. The unique flavor profile provided by the cumin seeds is expected to resonate with customers, making it an excellent choice for the festive season.
Rajesh Punja, Managing Director of Punjas Group, expressed the company’s dedication to quality and tradition, stating, “With Zeera Bites, we’ve combined taste and health, making it an ideal snack for the whole family, especially during Diwali, when sharing great food with loved ones is so important.”
The packaging for Zeera Bites features bright yellow colors, symbolizing warmth and celebration, which aligns well with the festive spirit of Diwali.
Starting this week, Zeera Bites will be available in stores, ready to be included in Diwali celebrations. Punjas remains committed to expanding its offerings, ensuring there is something for everyone.