In the Solove Sector of Fiji, a notable success story is emerging from the local sugarcane farming community, demonstrating the effectiveness of perseverance and innovation. Sanjay Murti, a 47-year-old father of two and founder of Isharat Farm Services, has significantly improved his life and the livelihoods of many cane farmers by providing tractor services to meet a pressing need in the industry.
After leaving school after Form 4, Murti initially worked as a cane harvester and later managed Food Process (Batiri Citrus Farm). His career took a transformative turn when he identified a significant opportunity in Fiji’s sugarcane sector, thanks to a new initiative from Fiji Sugar Corporation.
In 2022, with backing from the Fiji Sugar Corporation Limited (FSC) and the Ministry of Agriculture, Murti boldly transitioned into the role of a transport service provider. He noticed a shortage of tractors in the sector, which made it challenging for farmers to prepare their land.
“I saw a shortage of tractors in the sector, which made it difficult for farmers to prepare their land,” Murti stated. “Many growers couldn’t afford to pay upfront, but with FSC’s business plan concept and work order system, I could offer services without needing immediate cash payments. It was a win-win for everyone.”
Starting with just one tractor, Murti utilized his prior experience to help local farmers with land preparation. His commitment to reliable service soon gained the attention of farmers in the area.
Now, his business has expanded considerably, featuring a fleet of six tractors along with various essential implements such as disc ploughs, tillers, slashers, and boom sprayers, all crucial for sugarcane farming.
“With perseverance and support from FSC field officials and the team, I was able to grow the business,” he noted. “The work order system allowed me to run it like a proper business, and the farmers benefitted, too.”
In addition to his service provider role, Murti has returned to cane farming, cultivating 7.5 acres of cane this year with plans for further growth.