Sanjay Murti has not only transformed his own life but has also significantly improved the livelihoods of numerous sugarcane farmers by stepping into the role of a tractor service provider (TSP). His journey began after leaving school at Form 4, working initially as a cane harvester and later managing Food Process at Batiri Citrus Farm. However, it was his recognition of a pressing need for tractor services within Fiji’s sugarcane sector that set his true calling in motion.
In 2022, with backing from the Fiji Sugar Corporation Ltd (FSC) and the Ministry of Agriculture, Mr. Murti launched his TSP business after identifying a critical shortage of tractors affecting farmers’ ability to prepare their land. Many growers often lacked the resources to pay upfront, but thanks to FSC’s innovative business plan and work order system, Mr. Murti was able to offer services without requiring immediate cash payments, creating a mutually beneficial arrangement.
Starting with just a single tractor, Mr. Murti applied his previous managerial experience to assist farmers effectively. His dedication and reliable service quickly garnered the attention of the farming community. Today, his enterprise has flourished, expanding to a fleet of six tractors and a variety of essential agricultural implements—such as disc ploughs, tillers, slashers, and boom sprayers.
Despite facing challenges, Mr. Murti was able to successfully grow his business through perseverance and support from FSC officials. Alongside running his tractor service, he has resumed cane farming, cultivating 7.5 acres this year after a several-year hiatus, with plans to expand to 30 acres.
Mr. Murti’s vision of growth includes acquiring a digger and more machinery to further enhance his services to farmers who previously struggled to access such equipment. He emphasizes that his journey is far from over, as he aims to help even more farmers and streamline their work with an expanded range of services.
His inspiring story serves as a symbol of hope for others in the agricultural community. By demonstrating that hard work, strategic financial planning, and community support can lead to success, Mr. Murti encourages farmers to seize available opportunities. He believes that with effort and determination, progress is always achievable.
This narrative not only highlights Mr. Murti’s impressive achievements but also serves as a motivational reminder for the farming community that with resilience and innovation, overcoming challenges is possible.
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