Rethinking Waste: How Fiji’s Tourism Can Thrive Sustainably

Amitesh Deo, the CEO and founder of the Pacific Recycling Foundation (PRF), stressed the critical need for the tourism industry to rethink its approach to the growing waste management crisis. During a recent meeting in Nadi to commemorate Global Recycling Day, Deo pointed out that hotels and resorts play a significant role in contributing to waste problems and emphasized the importance of changing the narrative surrounding this issue.

Reflecting on previous challenges, he noted that efforts to improve waste management often encountered pushback due to fears about the potential adverse effects on tourism. He stated, “We should not be afraid to acknowledge waste management as a serious issue, as it is crucial for preserving the very industry upon which we rely.” He highlighted the importance of raising awareness and fostering participation in waste management practices to ensure the tourism sector’s long-term viability.

Some resorts have already begun collaborating with PRF on various initiatives, and Deo encourages more members of the hospitality industry to engage for the right reasons. He pointed out that tourists come to Fiji to enjoy its natural beauty, not to contribute to its deterioration.

This call to action aligns with PRF’s ongoing efforts to enhance recycling initiatives in the region. Deo previously indicated that tourism and environmental responsibility go hand in hand, noting that sustainable practices are essential for attracting eco-conscious travelers. He believes that a collective commitment from the tourism sector is fundamental for improving recycling efforts and cultivating a healthier environment for future generations.

These discussions offer an optimistic perspective on potential improvements in Fiji’s waste management strategies, fostering a culture of sustainability within tourism that benefits both the local community and the natural ecosystem. By emphasizing collective responsibility, Fiji’s tourism industry may find new ways to thrive while preserving the beauty that draws visitors from around the world.