In 1977, Fiji explored the possibility of exporting reeds to Hawaii, as reported by The Fiji Times on October 3. The abundant natural resource in Fiji had the potential to be a lucrative export if a trial shipment to Hawaii met expectations.
The initiative was led by 45-year-old Emosi Damuni from Mokani, Bau, Tailevu, who established a connection with the French Polynesian Cultural Centre. He reached an agreement to supply reeds for constructing and repairing traditional island-style structures known as bure. Leo Smith, managing director of Seatrans Fiji Ltd, indicated that his company would be responsible for ensuring the reeds were shipped in excellent condition to Hawaii.
The plan included two trial shipments. Historically, Fijians widely utilized reeds for constructing thatched bure, creating woven platforms for drying copra, and making fish traps, but this practice had dwindled due to modern building materials taking precedence in housing designs across most villages.
As a result, traditional bure became rare, replaced by wooden and concrete houses with metal roofs. The decline in reed usage led to an increased fire risk, as the dry stalks were highly flammable.
Mr. Damuni shared that the cultural centre required the reeds promptly to restore several old bure crafted in various Pacific island styles, including Fijian, Tongan, and Samoan. Since Hawaii lacked a local reed supply, the centre turned to Fiji, confident that they could secure the necessary quantities.
The two shipments were valued at approximately $15,000 in 1977, with profits designated for the Mokani villagers who provided the reeds. In addition to arranging the reed shipment, Mr. Damuni collected other Fijian items such as mats, coconut-fiber sinnet (magimagi), and handmade crafts for display in Hawaii.
In response to concerns about the commercialization of Fijian culture, it was emphasized that the cultural centre aimed to preserve traditional heritage. For instance, the traditional yaqona ceremony, a custom used to welcome guests, was reserved exclusively for high-ranking chiefs or significant leaders from Fiji, rather than being performed for all visitors.