As 2025 approaches, the Pacific Recycling Foundation (PRF) urges a collaborative effort to further enhance the advancements made in 2024 and to dismantle the challenges obstructing effective and sustainable waste management. Founder Amitesh Deo stressed the importance of this moment, stating that while significant progress has been made in tackling Fiji’s waste management issues, sustained efforts will be essential to achieve meaningful change.
Deo encouraged stakeholders to use 2025 as a pivotal year for transformation through genuine cross-sector collaboration. He emphasized that the achievements of the previous year, such as the establishment of the Pacific Recyclers Alliance and the acknowledgment of the ‘Collection Pillars of Recycling,’ are critical foundations for future efforts. These steps have not only improved regional cooperation but have also elevated the status of informal recyclers, instilling a sense of dignity and visibility in their crucial role.
In 2024, PRF made notable progress by launching innovative recycling initiatives, including projects focused on soft plastics and expanding recycling operations to Fiji’s outer islands. The ‘I Recycle’ program, now adopted by over 20 organizations and communities, has significantly contributed to diverting recyclables from dumpsites. In total, PRF, along with its entrepreneurial branch Waste Recyclers Fiji Limited, has successfully diverted nearly 5 million kilograms of recyclables from landfills.
Despite these accomplishments, Deo highlighted that the journey is far from complete. He called for targeted efforts to address persistent gaps, particularly in underserved communities. The focus for 2025 should be on transitioning away from outdated waste practices and ensuring that waste management solutions are both inclusive and sustainable. Deo urged government officials to prioritize long-term strategies and partner with PRF rather than resorting to temporary fixes. He also encouraged businesses to move past mere symbolic sustainability measures and to genuinely invest in solutions that will lead to lasting environmental improvements.
This renewed call to action is filled with hope as it outlines a collective path forward for Fiji’s waste management. By embracing collaboration and sustained commitment, there is an opportunity to not only improve local waste management practices but also to foster a culture of responsibility and sustainability across all sectors.
In summary, the Pacific Recycling Foundation emphasizes the need for continued collaboration and long-lasting solutions in waste management as we welcome 2025, aiming for a sustainable future for all communities in Fiji.
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