Isireli Leweniqila, the chairman of Post Fiji Limited, issued a firm warning to postmasters during a recent workshop at the Novotel Hotel in Nadi. He stressed the necessity for a shift in mindset among postal workers, urging them to adapt to the evolving nature of their roles or risk losing their jobs to other competitors.
Speaking at the Universal Postal Union (UPU) regional project focusing on operational efficiency and e-commerce development, Leweniqila emphasized, “Take away that idea that you are a postman; we are in business now; you have to sell and you have to make a profit.” He cautioned that without proactive changes within the next three to five years, the government may need to shut down postal operations entirely.
The workshop gathered experts from UPU alongside country project managers and deputies from across the Pacific region. The discussions centered on exploring best practices for enhancing the future of e-commerce in the postal sector, stressing the importance of operational readiness in the face of industry demands. Leweniqila further indicated that a lack of innovation and effort could lead to significant consequences, including potential closures of postal services.
Post Fiji’s CEO, Issac Mow, also highlighted the critical need for operational readiness in today’s digital landscape. He remarked that the workshop provided a valuable opportunity for postmasters to collaborate regionally and gain insights necessary for meeting the e-commerce sector’s evolving requirements. “We want to fully automate our postal system so that we can speak the same language when it comes to dispatch and delivery of mail,” Mow added.
The urgent message from the workshop reflects a broader trend in which traditional postal services must evolve to survive in an increasingly digital economy, a transformation that could ultimately lead to enhanced services and greater efficiency for customers. Embracing innovation and collaboration could help Post Fiji navigate these challenges, presenting a hopeful outlook for the future of postal services in the region.
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