Pacific Trade Invest (PTI) Australia, which operates as part of the Pacific Islands Forum Secretariat (PIFS), has successfully facilitated trade deals amounting to $A76.5 million ($F114.32 million) across both its export and tourism sectors, along with a record $A16.3 million ($F24.36 million) in investment arrangements. The agency shared these accomplishments in its recently published 2023 annual report.
In a statement, PTI noted that its trade team collaborates with businesses throughout the Blue Pacific to foster and enhance growth opportunities in the Australian market. This involves connecting businesses with buyers, importers, and providing access to essential digital tools and expertise needed to engage with consumers.
Additionally, the investment team plays a crucial role by linking international investors with ready-to-invest opportunities within the Pacific region, significantly contributing to business and employment development. In 2023, PTI supported 725 businesses across the Pacific, including 357 led by women, facilitated 203 export agreements, and delivered 850 various services.
Jeremy Grennell, the officer in charge of PTI Australia, remarked that the agency has strengthened its operations in recent years. He emphasized ongoing efforts to improve services, expand client reach, and establish valuable connections within the Australian market for Pacific enterprises.
Last year, the organization concentrated on understanding global digital solutions and connecting clients to these resources, which yielded impressive results. PTI enhanced its digital infrastructure, providing online learning and sales strategies to bolster businesses.
Onorina Fugawai, tourism manager at PTI Australia, stated that adaptability to rapid global changes and evolving online offers was crucial for the growth of Pacific tourism operators in 2023. She highlighted the significance of the previous year for the tourism sector as it recovered from extended pandemic-related disruptions.
With recovery challenges and labor shortages, many Pacific operators are also undergoing digital transformations to diversify their booking methods and engage broader audiences. Fugawai noted that PTI Australia’s digital tourism program has been instrumental in equipping tourism operators with the necessary tools to establish their presence online securely.
Founded in 1979, PTI Australia is an agency of PIFS, supported by the Australian Government, aiming to promote trade and investment within the Pacific Islands.