While Fiji’s news outlets are embracing digital journalism, many other Pacific islands have yet to make similar advancements. Johnson Honimae, CEO of the Solomon Islands Broadcasting Corporation, emphasized the importance of adapting to the digital era while still valuing traditional media like radio. He noted that capacity building within newsrooms is crucial, pointing out that investing in training for journalists is key for successful digital transformation.
Stefan Armbruster, head of Benar News, echoed this sentiment by highlighting the need for senior journalists to catch up with their younger counterparts who are proficient in multimedia platforms. In Fiji, organizations such as the Fiji Broadcasting Corporation (FBC) are already leveraging these new media forms effectively to engage audiences who may no longer be tuning into traditional channels.
Deborah Steele, News Director at the Asia-Pacific Broadcasting Union, affirmed that maintaining a multi-platform delivery of news is essential to ensure inclusivity. She explained that such a strategy allows diverse audience segments—those reliant on radio, television, or online news—to access vital information, thereby minimizing the risk of disenfranchisement.
These discussions are part of ongoing workshops and conferences organized by the Asia-Pacific Broadcasting Union and the Fijian Broadcasting Corporation aimed at addressing the region’s media transition challenges. The overarching goal is to ensure that all communities, regardless of their media consumption preferences, remain informed.
Furthermore, financial sustainability remains a significant challenge for many Pacific media organizations, as seen in similar discussions in previous conferences. Honimae’s remarks about innovative revenue streams reflect a growing awareness of the need for economic viability in broadcasting.
Overall, while hurdles exist in the form of financial constraints and the need for training, there is a hopeful trajectory forward for media evolution in the Pacific. Continued investment and strategic planning will be instrumental in enhancing the delivery of news and ensuring that media can fulfill its crucial role within society. This effort not only promotes engagement but fosters unity within communities through accessible and varied information channels.
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