To ensure success in business, it’s essential to recognize that challenges are inevitable, but maintaining focus and discipline can help you overcome them. Turubio Tuilevuka, a thriving water taxi operator located at Nasali Landing in Rewa, shared these insights with The Sunday Times team during a recent visit.
Turubio runs a water taxi service that provides vital transportation for locals and students along the picturesque Rewa River. He starts his day early, setting out at 5 am to ensure his passengers, including students and workers, arrive at the landing on time to catch their buses. After working until 10 am, he takes a break before resuming in the afternoon. Turubio’s passion for this business stems from his family’s legacy, as his parents were also water taxi operators who inspired him to take over once he completed school.
In addition to his water taxi business, Turubio has expanded his family’s venture by selling fresh and frozen fish, using chest freezers to enhance his offerings. He finds that being a water taxi operator is rewarding, as the potential for income is immediate once the engine starts. However, he also notes that weather conditions can significantly impact operations.
Turubio adheres to a fare system based on how passengers arrive at the landing, with structured prices for those coming by bus or private vehicle. He emphasizes the importance of mental preparation and strategic planning before launching a business. A gradual start is acceptable, and he encourages aspiring entrepreneurs to view obstacles as opportunities for growth.
Sticking to a budget is another key aspect he stresses, as it allows small business owners to prioritize essential expenditures and reinvest in their operations. By employing family members, Turubio ensures that the financial benefits circulate within his household, fostering a culture of hard work and skill transmission to the younger generation.
Combating stereotypes about indigenous people not being business-minded, Turubio believes that the iTaukei community possesses strong ethics, values, and access to resources which can lead to entrepreneurial success, provided there is the right mindset in place.
This article serves as an inspiring reminder of how determination and a strong commitment to one’s goals can lead to successful entrepreneurship, particularly within local communities. Turubio’s story is a testament to the potential for growth and success when individuals embrace their heritage while adapting innovative practices to their business models.
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