McDonald’s is dedicated to fostering athletic potential among Fijians, as highlighted by the words of Marc McElrath, managing director of McDonald’s Fiji. In an interview with SUNsports following the Coral Coast Sevens tournament, he emphasized the company’s commitment to supporting local sports initiatives, revealing that their sponsorship will continue for another three years. McElrath expressed confidence in the abundance of talent in Fiji, stating that their efforts will facilitate opportunities for aspiring athletes from various regions, particularly those beyond urban centers.

“We aim to create a platform where local players can showcase their skills on an international stage,” McElrath said, underlining the significance of their sponsorship in providing visibility for young talents in rugby and soccer. He mentioned the importance of investing in junior levels, noting that their focus is primarily on fostering growth within local sports.

The Coral Coast Sevens tournament exemplifies this commitment, serving as a significant event that not only features competition among teams but also fosters community spirit and support for local players. McElrath extended his gratitude to the organizers, acknowledging the effort required to put together such a large-scale tournament. He emphasized the importance of inclusion, aiming to ensure that village teams have equal opportunities to demonstrate their skills alongside more established squads.

This initiative aligns with previous statements from tournament organizers and sponsors, as seen in earlier articles discussing the Coral Coast 7s, where community participation and engagement were highlighted as crucial aspects of the tournament’s success. With exciting features planned for this year’s event, including interactive fan zones and free entry for spectators, the Coral Coast Sevens is poised to be a landmark event that nurtures local talent and unites communities through the spirit of rugby.

The ongoing collaboration between McDonald’s and the rugby community illustrates a hopeful path for the future of sports in Fiji, portraying a vision where local athletes can look forward to opportunities that may elevate them to the international stage and inspire future generations.