On the beautiful island of Vatulele, renowned for its stunning white sandy beaches and rich cultural heritage, the traditional art of tapa or masi making serves as more than just a craft; it is central to the island’s identity and livelihood. Loraini Naga, a 47-year-old mother of four who has dedicated her life to masi production, emphasizes that this craft has shaped her existence and those of her community for generations.
The masi, crafted from the bark of the paper mulberry tree, carries deep cultural significance not just in Fiji but throughout the Pacific. Ms. Naga recalls a time when masi making was about survival for her family, providing crucial financial support. Today, the practice has transformed into a thriving business and a beacon of resilience for the islanders.
Every Monday sees the villagers engaged in the rhythmic pounding of masi, following a community prayer session that fosters a sense of togetherness and gratitude. The production process involves harvesting the bark, carefully softening it, and creating intricate sheets that reflect the island’s cultural artistry. What has made Vatulele’s masi unique is not only the craftsmanship but also the economic shift since the closure of the Vatulele Island Resort, which had previously offered sales channels at undervalued prices. Now, the artisans can sell directly to customers, establishing fair prices and gaining financial independence.
Ms. Naga proudly states, “With masi making, I don’t have to wait for a paycheck. If I need money, I just make the masi and sell it,” highlighting a newfound sense of autonomy in their economic pursuits. Demand for Vatulele’s masi is growing, reaching customers not only across Fiji but also internationally, with orders from places as far as the United States.
Strengthening the community’s economic resilience, funds from masi sales have enabled significant projects, such as the construction of a new church, demonstrating the power of collective effort. Despite discussions about forming a collective business, many artisans prefer working independently to ensure transparency and full benefit from their work. The Fiji Crop & Livestock Council recognizes the potential in the masi industry and encourages the villagers to continue cultivating their traditional skills.
The story of the artisans in Vatulele emphasizes the significance of cultural heritage in fostering economic development, offering hope that the legacy of masi making will flourish and inspire future generations. As these skilled artisans continue to pass down their craft, Vatulele’s masi may soon hold an even stronger place in the global market, showcasing the island’s resilience and creativity to a wider audience.
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