Epeli Draunidalo Laliqavoka, a 75-year-old resident from Tarukua village in Cicia, Lau, recently shared his thoughts on the importance of traditional practices in the face of changing customs. He reflects on the rich cultural heritage of his community, particularly regarding the traditional preparation of magimagi, a food made from niu (coconut).
Epeli has been involved in the preparation of magimagi for over 30 years, beginning his business in 2007 after retiring from public service. His handcrafted magimagi, which is now distributed internationally in countries like Australia, New Zealand, America, and across the Pacific, has gained significant popularity. The price for his magimagi is set at $2 per meter, with 100 meters costing $200.
He notes that many younger people from the village come to help him in the preparation process of magimagi. Epeli emphasizes the need to respect and maintain their traditional ways of life, urging the community to work together for the benefit of future generations, particularly the youth.
Despite the challenges that come with such traditional work, he finds fulfillment in his craft and believes that the cultural values and practices must be preserved. Epeli highlights the significance of their customs as a moral guide, indicating that they are intertwined with respecting the land and traditions handed down from elders.
Epeli’s insights underscore the value of community cooperation and the necessity of adapting to modern circumstances while honoring traditional practices.