The Land Transport Authority (LTA) is urging social media influencers and all road users to immediately halt dangerous driving behaviors, particularly the use of mobile phones and other devices for recording while driving.
LTA Acting Chief Executive Irimaia Rokosawa expressed concern over the rising trend of influencers sharing videos depicting unsafe driving practices on popular platforms like Facebook and TikTok. He emphasized that these actions not only violate the law but also pose serious risks to road safety.
“Recently, we have seen a worrying increase in videos from influencers that showcase dangerous driving, including filming with electronic devices while driving,” Rokosawa stated. “These clips, often viewed by thousands, send a harmful message suggesting that such behavior is acceptable, which is not true. The LTA wants to clarify that engaging in these actions is illegal and reckless.”
He continued, “Posting videos of irresponsible driving is not only dangerous but irresponsible. It sets a perilous example for other drivers, who may come to view these behaviors as normal. Using mobile phones or gadgets while driving is illegal and poses significant dangers.”
Rokosawa called on influencers and drivers alike to cease these behaviors and prioritize road safety. He noted that the LTA’s enforcement team is actively monitoring social media to identify and address these hazardous activities.
“The consequences of such distractions can be severe. Using electronic devices while behind the wheel not only raises the risk of accidents but also jeopardizes the lives of all road users,” he remarked. “Factors such as speeding, reckless driving, alcohol impairment, driver exhaustion, and other distractions are major contributors to fatal collisions. It is vital for all drivers to recognize the seriousness of these actions and take responsibility for ensuring road safety.”
In response to increasing incidents and the prevalence of dangerous driving, the LTA will boost its enforcement efforts, particularly during such peak travel times.
Rokosawa added that enforcement personnel will be stationed in high-traffic areas, including key transport hubs like bus and taxi stands, major roadways, and known accident-prone areas.
He assured that speed limits and traffic regulations would be stringently enforced, with a focus on identifying and curbing reckless and impaired driving.
“Our priority is to ensure the safety of all road users. By intensifying our enforcement efforts, we aim to foster a safer driving environment and reduce road accidents,” Rokosawa concluded.
Reckless driving or unsafe behaviors can be reported through the LTA’s complaints register via text at 582 or by emailing help@lta.com.fj/complaints@lta.com.fj.